Use Expressive Language to Capture your Audience
September 10, 2009 | Posted by admin Smoke billowed in eerie twisted columns.
Now the above phrase caught your attention, didn’t it? You may have had some thoughts similar to these:
“Hmmmm…I wonder what this post is about?”
or
“What are they talking about?”
or
“Was there a big fire some where?”
Regardless what you thought when you read “Smoke billowed in eerie twisted columns.”, it still made you think. It was mysterious. It was leading. It was expressive. It described action. You continued reading because you wanted to know more.
The phrase captured your attention.
This is only a small sample of how to use language to capture your audience. Most people like action when reading. Face it, we live in an action filled world where everything is fast and results are instantaneous. Writing has to compete with technology and video and audio and fast food and all things that show action “right now”.
To get that follow through you need to draw readers into your articles. Make them curious or interested enough to read past the first line. If the title is good, the first line will draw the reader further. The first paragraph has to tell the reader something about the phrase that drew that person this far.
Part two of this series on expressive language will show examples of paragraph development. Come back to read more.
Categories: Freelance Writing | 
Tags: Expressive language, paragraph development | 
4 Comments »
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You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable. But it is just form my point of view
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